Why a certain Game went viral according to psychologists

The main goal was to guess an enigmatic 5letter word in less attempts as possible. With each guess the color of the tiles would change in order to shoq you how close you were to the actual solution. This gsme logic somehow resembled color guessing games like Master Mind.

Users were sharing their game completion grids which showed they played without revealing the solution for others.


The writter users community started noticing more and more people started posting green gray and yellow tile grids on their profile. On other social media platforms memefied or art pieces started to pop up that resembled this particular grid image. One some platforms like etsy or ebay mugs, caps and t shirts started appearing too. What was it? It was whats noq called the pandemic puzzle craze phenomenon Wordle.

Green meant the letter was in the right position.(ie on third letter)
Yellow meant the letter was contained in the word but not in that position
Gray meant the letter was not in the word at all and you were way off.

The game had only one answer for all people and there was only one puzzle available every day. Usually a very common English word. Every user had a maximum of 6 attempts to guess the correct answer.
 
The game experienced a rapid growth, the month it started it had like 90 players total then it had over 1 million players in less than 3 months.

Thi Nguyen, a professor teaching psychology at Utah University made a tweet that went viral. He theorized that social media presence of the game made it go viral.

He describes each Wordle puzzle as an “arc of decisions, attempts and failures.” 


Leave a Comment